2025
Rolex Certifed-Pre-Owned
+ Watches of Switzerland
Hodinkee + Illusivemedia
Video Production
Art Director
I joined the team as Art Director, leading set design and cinematic aesthetics with a timeless approach to visual storytelling—highlighting how Rolex watches move seamlessly through every lifestyle, blending elegance, utility, and watch culture.
To showcase Rolex Certified Pre-Owned models through lifestyle-driven visual storytelling
Art Director
Staging & Set Design
Production Designer
A user centric app, Inventory management web-app portal, and Push-to-POS. These elements served as jumping off points for the development of the design system.
Design a product through which a customer will be able to explore in-storepromotions and will be able to purchase 3 or lesser number of products withminimal to none store personnel intervention.
Mapping customer stages to product features.
Defining of customer journey and its various stages for a new and a returning customer. This exercise led us to the features that need to be given to the users and at which part of their journey.
Considering above UX screen flow; design system and UI design screens have been created following the agile process alongwith iterations wherever needed.
A glimpse into the precision behind the production. Capturing the meticulous setup, set design, and lighting treatments that shape each shot—highlighting craftsmanship, attention to detail, and the controlled environment required to bring the watch to life on camera.
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