2025
UPS
Martin Agency + Illusivemedia
Video Production
Art Director
Serving as Art Director, I shaped the set design and visual atmosphere—curating props and staging to create a cinematic, story-driven environment.
Tell a visual story of a local business working with UPS.
Art Director
Staging & Set Design
Production Designer
A user centric app, Inventory management web-app portal, and Push-to-POS. These elements served as jumping off points for the development of the design system.
Design a product through which a customer will be able to explore in-storepromotions and will be able to purchase 3 or lesser number of products withminimal to none store personnel intervention.
Mapping customer stages to product features.
Defining of customer journey and its various stages for a new and a returning customer. This exercise led us to the features that need to be given to the users and at which part of their journey.
Considering above UX screen flow; design system and UI design screens have been created following the agile process alongwith iterations wherever needed.
A peek behind the camera, where sets come to life, props find their place, and the team brings the story of a local business and UPS to the screen.
.svg)
