2022
Endstate
Illusivemedia
Video Production
Animator
I built a 3D virtual world by combining live-action footage of DeVonta with motion graphics and VFX, creating a fully immersive digital experience. t’s an immersive way to explore his collection at the intersection of fashion and technology.
Produce a teaser highlighting DeVonta Smith’s exclusive sneaker drop with Endstate.
Art Director
Set Design
Production Designer
A user centric app, Inventory management web-app portal, and Push-to-POS. These elements served as jumping off points for the development of the design system.
Design a product through which a customer will be able to explore in-storepromotions and will be able to purchase 3 or lesser number of products withminimal to none store personnel intervention.
Mapping customer stages to product features.
Defining of customer journey and its various stages for a new and a returning customer. This exercise led us to the features that need to be given to the users and at which part of their journey.
Considering above UX screen flow; design system and UI design screens have been created following the agile process alongwith iterations wherever needed.
An inside look at the production process, showcasing the creative details and energy behind the making of the teaser.
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