2021
Snapple
UEG Agency + Illusivemedia
Video Production
Art Director & Designer
My role for this project was an Art Director, overseeing set and production design to craft a cinematic look that delivers raw, authentic storytelling. I incorporated subtle Snapple branding, like custom posters and bottle display racks in the background to weave in Snapple's influence and evoke the memories tied to these iconic corner stores.
Produce a documentary about corner stores in New York City and their epic role in supporting local communities.
Art Director
Staging & Set Design
Production Designer
A user centric app, Inventory management web-app portal, and Push-to-POS. These elements served as jumping off points for the development of the design system.
Design a product through which a customer will be able to explore in-storepromotions and will be able to purchase 3 or lesser number of products withminimal to none store personnel intervention.
Mapping customer stages to product features.
Defining of customer journey and its various stages for a new and a returning customer. This exercise led us to the features that need to be given to the users and at which part of their journey.
Considering above UX screen flow; design system and UI design screens have been created following the agile process alongwith iterations wherever needed.
A peek behind the camera as we hit the streets of New York City, capturing the energy, characters, and everyday moments that make corner stores the heartbeat of local communities and neighborhoods.
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